The Best Idea Yet

Wondery

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Read more

Business

Episodes

🧀 Goldfish Crackers: The Most Romantic Snack | 24

Today (03/25/2025) 00:41:21📺 MTV: How Video Killed the Radio Star | 23

03/18/2025 00:42:32 🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever | 22

03/11/2025 00:43:17🌮 Doritos Locos Tacos: The Cheesy Mashup That Saved Taco Bell | 21

03/04/2025 00:41:33🌇 Sesame Street: The Trojan Horse Of TV | 20

02/25/2025 00:44:06 Show all episodes

Our take on The Best Idea Yet podcast

Have you ever wondered how the Happy Meal became a household name? The Best Idea Yet podcast dives into the story of this and many other brilliant products in a way that's easy to follow and fascinating. In their first episode, you will get to know how the Happy Meal was created - a tale involving a mom, an ad guy, and a struggle you wouldn't expect. Every week, they'll reveal the unexpected origins of everyday things. Worth tuning in to discover the origins of the most groundbreaking concepts. The Best Idea Yet is a business podcast by Wondery.