The Marketing Architects

Marketing Architects

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Read more

Business Marketing

Episodes

Nerd Alert: The Problem with Last-Touch Attribution

02/27/2025 00:10:24How Category Entry Points Shape Buying

02/25/2025 00:22:11 Nerd Alert: How media channel combinations impact performance

02/20/2025 00:10:23Why Digital Advertising Is Failing Marketers with Bob Hoffman

02/18/2025 00:36:49Nerd Alert: The Extraordinary Cost of Dull

02/13/2025 00:12:51 Show all episodes

Our take on The Marketing Architects podcast

The Marketing Architects podcast is a weekly treasure for anyone fascinated by the marketing universe. In just half an hour, it takes you through the latest strategies and the scientific reasoning that powers them. Angela, Elena, Rob, and their guests share their expertise in discussions ranging from the transformative potential of B2B marketing or the ins and outs of marketing research to questioning its effectiveness of brand awareness. Each episode is packed with actionable advice anchored in thorough research, making it an essential listen for marketers who want to excel in their fields. The Marketing Architects is a marketing podcast by Marketing Architects.